We make work count for employees and businesses.

From recruitment to retention, meaningful employee experiences strengthen your company brand, build your business and get results.

Let’s Talk!

Creating Experiences that Count

To today’s employees, working for an organization that makes them feel valued is more important than money.

67% of employees are reevaluating how they spend their time and 72% believe employers need to rethink what work means to employees, according to a 2023 Edelman Trust special report.

We conduct an end-to-end experience assessment to customize a strategy that benefits your employees and your bottom line.

Leaders are now navigating a new world of work, requiring them to balance flexibility and productivity.

68% of managers report feeling overwhelmed, according to a 2022 Gartner study.

We offer an approach to leadership development that builds managers’ ability to support employees and get results.

Consumers want to buy from companies that care about their employees.

47% of consumers felt companies that focused on their employees’ experience were more deserving of their trust, according to a 2022 Qualtrics survey.

We help you give your employees a meaningful experience that translates to a positive customer experience.

Getting to the Heart of What Matters

Experience Counts boosts results by creating authentic connection.

We partner with you by getting to the heart of what makes sense for your business and your employees. We use a four-step process to help you:

Understand. We use a specialized approach to gathering data and information.
Personalize. We develop a customized strategy, tailored to your business and your employees.
Invest. We recommend key tools and resources for today and tomorrow.
Measure. We deliver ongoing measurement to help you stay on track.

Love to learn more?

Let’s Talk!

Nicole Townsend, Founder & President

Employee Experience Strategy
Diversity, Equity, Inclusion and Belonging
Organizational Communication
Executive Communication
Leadership Development
Employer Branding
Change Management
Research and Analytics
Experience Measurement

About Nicole

Hi! I’m Nicole Townsend. Instead of sharing my LinkedIn profile, I wanted to give you an idea of who I am as a person.

I’m obsessed with experience. I believe that every experience counts. Each day presents an opportunity to create moments that matter. Even simple, small gestures foster connections that inspire employees to do their best work.

I’m energized by real people. I see each employee as an individual with unique skills and strengths. When organizations and leaders make the effort to personalize their experience to best meet their needs, your employees and your business will thrive.

I’m dedicated to the future of work. I see past the traditional 9 to 5. COVID-19 caused many organizations to reevaluate work, down to when, how and where it happens. It also caused employees to take stock of what matters most in their lives. Many organizations are now reimagining the employee experience to best support their workforce and their business.

I’m all about family. I’m a wife, mom, daughter and friend. My husband and I have two teens (one boy and one girl), one seenager (my mom) and a Pomeranian poodle. Having my own company gives me the freedom and flexibility to be there for my family. I encourage my team to do the same.