We make work count for employees and businesses.
From recruitment to retention, meaningful employee experiences strengthen your company brand, build your business and get results.
Creating Experiences that Count
To today’s employees, working for an organization that makes them feel valued is more important than money.
59% of employees looking for a new role want to find one that is a better fit to their values, according to the 2021 Edelman Trust Barometer.
We conduct an end-to-end experience assessment to customize a strategy that benefits your employees and your bottom line.
Leaders are now navigating a new world of work, requiring them to balance flexibility and productivity.
68% of managers report feeling overwhelmed, according to a 2021 Gartner study.
We offer an approach to leadership development that builds managers’ ability to support employees and get results.
Consumers want to buy from companies that care about their employees.
47% of consumers felt companies that focused on their employees’ experience were more deserving of their trust, according to a 2022 Qualtrics survey.
We help you give your employees a meaningful experience that translates to a positive customer experience.
Getting to the Heart of What Matters
Experience Counts boosts results by creating authentic connection.
We partner with you by getting to the heart of what makes sense for your business and your employees. We use a four-step process to help you:
- Understand. We use a specialized approach to gathering data and information.
- Personalize. We develop a customized strategy, tailored to your business and your employees.
- Invest. We recommend key tools and resources for today and tomorrow.
- Measure. We deliver ongoing measurement to help you stay on track.
Love to learn more?
Nicole Townsend, Founder & President
- Employee Experience Strategy
- Diversity, Equity, Inclusion and Belonging
- Organizational Communication
- Executive Communication
- Leadership Development
- Employer Branding
- Change Management
- Research and Analytics
- Experience Measurement
Hi! I’m Nicole Townsend. Instead of sharing my LinkedIn profile, I wanted to give you an idea of who I am as a person.
I’m obsessed with experience. I believe that every experience counts. Each day presents an opportunity to create moments that matter. Even simple, small gestures foster connections that inspire employees to do their best work.
I’m energized by real people. I see each employee as an individual with unique skills and strengths. When organizations and leaders make the effort to personalize their experience to best meet their needs, your employees and your business will thrive.
I’m dedicated to the future of work. I see past the traditional 9 to 5. COVID-19 caused many organizations to reevaluate work, down to when, how and where it happens. It also caused employees to take stock of what matters most in their lives. Many organizations are now reimagining the employee experience to best support their workforce and their business.
I’m all about family. I’m a wife, mom, daughter and friend. My husband and I have two teens (one boy and one girl), one seenager (my mom) and a Pomeranian poodle. Having my own company gives me the freedom and flexibility to be there for my family. I encourage my team to do the same.
How Employee Experience Impacts Your Success
Don’t take our word for it.
Research shows that investing in the employee experience contributes to business success.
Gone for now, or gone for good? How to play the new talent game and win back workers
McKinsey & Co. shares why employees are making to leaving, staying or returning to the workforce.
CEOs Turn a Sharp Eye to Workforce Issues and Sustainability in 2022-23
Gartner finds that CEOs are increasingly concerned about retaining talent.
The Great Disconnect between Bosses and Workers
Forbes explores the remote work topic from the employer and employee perspectives.
What 52,000 people think about work today
PwC reports one in five people will quit their jobs this year.
Want to know more?
Whether you need help assessing your culture, developing leaders or creating moments that matter for
your employees, Experience Counts is here to help.
We’re looking forward to hearing from you!