Making work count for people and business.
We’re passionate about creating work experiences that inspire and drive success. From hiring to retention, we help shape meaningful employee journeys that elevate your brand, build your business, and deliver real results.
Crafting Experiences That Count
Today’s employees crave more than just a paycheck—they want to feel seen, heard and valued.
A 2023 Edelman Trust special report found that 67% of employees are reassessing how they spend their time, and 72% believe companies need to rethink the meaning of work.
We conduct comprehensive experience assessments to design strategies that benefit both your employees and your business.
Leading in a new world of work.
Navigating today’s evolving work landscape means balancing flexibility with productivity. According to a 2022 Gartner study, 68% of managers feel overwhelmed.
Our leadership development approach empowers managers to better support their teams while driving results.
Consumers want to buy from companies that care about their employees.
Consumers notice how companies treat their employees. A 2022 Qualtrics survey found that 47% of consumers trust companies more when they prioritize employee experiences.
We help you create a positive work environment that not only benefits employees but also enhances customer experiences.
Getting to the Heart of What Matters
Experience Counts drives results through genuine connections. We partner with you to uncover what works best for your business and your people. Our four-step process helps you:
- Understand: We use innovative methods to gather key insights.
- Personalize: We create tailored strategies for your unique needs.
- Invest: We recommend the right tools and resources for sustainable success.
- Measure: We provide ongoing measurement to keep you on track.
Curious to Learn More?
Nicole Townsend, Founder & President
- Employee Experience Strategy
- Diversity, Equity, Inclusion and Belonging
- Organizational Communication
- Executive Communication
- Leadership Development
- Employer Branding
- Change Management
- Research and Analytics
- Experience Measurement
About Nicole
Hello! I’m Nicole Townsend, and I believe that every moment at work should count. I’m driven by creating experiences that matter, and I love helping organizations foster environments where employees can thrive.
I’m passionate about people and see each employee as a unique individual with talents to be celebrated. Personalizing their experience leads to success for both your team and your business.
I’m committed to shaping the future of work beyond the traditional
9 to 5. The world of work has changed, and I’m excited to help organizations evolve alongside it.
On a personal note, I’m a proud wife, mom and friend. My family is my rock, and running my own business allows me the freedom to be present with them. I encourage my team to find that balance too.
Let’s work together to create employee experiences that truly make a difference!
The Impact of Employee Experience on Success
Research consistently shows that investing in employee experience is key to business success.
Here’s what the latest data reveals:
Ten Shifts Transforming Organizations
McKinsey & Co. highlights how companies can close the gap between what workers want and what businesses need.
Employee Engagement in the New Workplace
Gallup reports that just 33% of U.S. employees were engaged in their work in 2023.
Gallup found that 70% of team engagement is influenced solely by the manager.
According to PwC, over a quarter of employees are considering changing jobs within the next year.
